The best replacement for retailer is wholesaler.

The best alternatives to retailer are rated as following:
★★★★★  wholesaler
★★★★  distributor
★★★★  reseller
★★★  manufacturer
★★★  supplier
★★  retailer
★★  vendor
★★  reseller illinois
★★  dealer
★★  merchant
★  retailor
★  manufacturer warranty
  verizon store
  corporate store
  company store
  supermarket
  verizon corporate store
  hypermarket

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Speaking about retailer, one probably shouldn't forget about retailer.

Other search terms related to retailer and their ratings are:
★★★★★ retailer
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Google Trends

Scale is based on the average worldwide traffic of retailer in all years. Click on graph for more.
retailer
wholesaler
distributor