The best replacement for reseller is distributor.

The best alternatives to reseller are rated as following:
★★★★★  distributor
★★★★  retailer
★★★  affiliate
★★  vps
★★  agent
★  wholesaler
★  dealer
★  var
★  partner
★  sales rep
  reseller
  referral
  oem
  channel partner
  wholesale
  direct sales

Your alternative for reseller is not listed? Suggest!
Speaking about reseller, one probably shouldn't forget about free whmcs.

Other search terms related to reseller and their ratings are:
★★★★★ free whmcs
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Google Trends

Scale is based on the average worldwide traffic of reseller in all years. Click on graph for more.
reseller
distributor
retailer