The best replacement for trade paperback is mass market.

The best alternatives to trade paperback are rated as following:
★★★★★  mass market
★★★★  paperback
★★★  hardcover
★★★  mass market paperback
★★  mass market paperbound
★  graphic novel
★  softcover
★  mass paperback
★  comic book
  hardback

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Google Trends

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trade paperback
mass market
paperback