The best replacement for paperback is hardcover.

The best alternatives to paperback are rated as following:
★★★★★  hardcover
★★★★  mass market paperback
★★★  hardback
★★★  softcover
★★  library binding
★★  trade paperback
★★  hardcover comics
★  paperback
★  ebook
★  hardcover difference
★  mass market
★  hardcover books
★  hardcover textbooks
★  loose leaf
★  hardback books
  spiral bound
  board book
  comic
  mass paperback
  hardcover harry potter
  perfect paperback
  softbound
  ereader
  hardcover book
  trade paper
  hardbound
  hard cover

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Google Trends

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paperback
hardcover
mass market paperback