The best replacement for swag is schwag.

The best alternatives to swag are rated as following:
★★★★★  schwag
★★★★  class
★★★★  swagger
★★  valance
★★  tent
★★  swag
★★  swagg
★  no swag
★  sweg
★  dro
★  hipster
★  style
★  emo
  scene
  swagga
  vintage
  murda mook
  ghetto
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  gentleman
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  classy
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Your alternative for swag is not listed? Suggest!
Speaking about swag, one probably shouldn't forget about converse tumblr.

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Google Trends

Scale is based on the average worldwide traffic of swag in all years. Click on graph for more.
swag
schwag
class