The best replacement for purpose is objective.

The best alternatives to purpose are rated as following:

★★★★★	objective
★★★★★	mission
★★★★	goal
★★★	scope
★★★	self rising flour
★★	cetaphil
★★	reason
★★	intent
★★	function
★★	purposes
★★	propose
★	vision
★	aim
★	function of a mission statement
★	bread flour
★	proposed
★	meaning
★	thesis
★	cake flour
★	personal statement
★	message
	end
	specific purpose
	main idea
	objectives
	exigence
	rationale
	an accident
	self rising
	cerave
	theme
	problem
	dolphin
	by purpose
	passion
	soul purpose
	brand promise
	vision statement
	whole wheat flour
	deep cycle batteries

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Speaking about purpose, one probably shouldn't forget about passion.

Other search terms related to purpose and their ratings are:

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Scale is based on the average worldwide traffic of purpose in all years. Click on graph for more.

purpose

objective

mission