The best replacement for goal is objective.

The best alternatives to goal are rated as following:
★★★★★  objective
★★  outcome
★★  strategy
★★  mission
★  purpose
★  vision
★  target
★  aim
★  task
★  resolution
★  mission statement
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Your alternative for goal is not listed? Suggest!
Speaking about goal, one probably shouldn't forget about first kick in afl.

Other search terms related to goal and their ratings are:
★★★★★ first kick in afl
★★★ plan
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Google Trends

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goal
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