The best replacement for publicity is advertising.

The best alternatives to publicity are rated as following:
★★★★★  advertising
★★★★★  public relations
★★★  marketing
★★  promotion
★  pr
★  advertisement
★  propaganda
★  privacy
  publicidad
  public relation
  privacy celebrities
  bad publicity
  right of privacy
  first amendment
  direct publicity
  positive publicity

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Google Trends

Scale is based on the average worldwide traffic of publicity in all years. Click on graph for more.
publicity
advertising
public relations