The best replacement for public relations is advertising.

The best alternatives to public relations are rated as following:
★★★★★  advertising
★★★★★  marketing
★★★  journalism
★★★  publicity
★★★  public affairs
★★  communications
★  propaganda
★  media relations
★  human resources
★  corporate communications
  community relations
  social media
  marketing communications
  pr
  communication
  broadcast journalism
  public administration
  sales promotion
  public relations
  customer service
  advertisement
  lobbying
  public relation
  marketing major
  marketing communication
  promotion
  sales promotions
  event planning
  police community relations

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Google Trends

Scale is based on the average worldwide traffic of public relations in all years. Click on graph for more.
public relations
advertising
marketing