The best replacement for name is generic.

The best alternatives to name are rated as following:
★★★★★  generic
★★★  generic name
★★★  trademark
★★★  id
★★★  id html
★★  trade name
★★  generic drugs
★★  namecheap
★★  store brand
★★  surname
★  brand name
★  name
★  title
★  address by a phone number
★  id javascript
★  id attribute
★  named
★  cname
★  value html
★  number
★  myself
★  given name
★  likeness
★  url
★  id html5
★  id jquery
★  generic products
★  i grammar
  hosting
  sid
  maternal name
  tostring java enum
  legal name
  fictitious name
  ip address
  common name
  website
  married name
  username
  category
  scientific name
  last name
  host name
  logo
  maiden name
  nickname
  lsu tigers name
  domain name

Your alternative for name is not listed? Suggest!
Speaking about name, one probably shouldn't forget about e i o u.

Other search terms related to name and their ratings are:
★★★★★ e i o u
★★★★ phone number
★★★★ vowels
★★★ vowel
★★★ 8 letters
★★ hosting
★★ vowel letter
★★ letter a
★ authors
★ address
★ apostrophe
aeiou
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Google Trends

Scale is based on the average worldwide traffic of name in all years. Click on graph for more.
name
generic
generic name