The best replacement for store brand is name brand.

The best alternatives to store brand are rated as following:
★★★★★  name brand
★★★  national brand
★★★  name brand food
★★  brand name
★  name brand baby formula
★  name brand formula
★  name brand diapers
★  private label
★  manufacturer brand
  generic brand
  name brand vitamins
  similac
  name brands
  name brand groceries

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Google Trends

Scale is based on the average worldwide traffic of store brand in all years. Click on graph for more.
store brand
name brand
national brand