The best replacement for market share is market growth.

The best alternatives to market share are rated as following:
★★★★★  market growth
★★★  market size
★★★  market penetration
★★  customer share
★★  profitability
★★  market cap
★★  absolute market share
★  market capitalization
★  profit maximization
★  share of wallet
★  dollar share
★  fair share
★  apple
★  relative market share
  profit margin
  market segment
  iphone
  penetration
  installed base
  pc
  google
  market share
  android
  market potential
  wallet share
  profits
  brand share
  ios
  microsoft

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Google Trends

Scale is based on the average worldwide traffic of market share in all years. Click on graph for more.
market share
market growth
market size