The best replacement for profitability is liquidity.

The best alternatives to profitability are rated as following:
★★★★★  liquidity
★★  growth
★★  profit
★★  cash flow
★  social profitability
★  solvency
  social responsibility
  productivity
  customer profitability
  profits
  market share
  customer satisfaction
  business ethics
  viability
  sustainability
  sales growth
  customer loyalty

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Google Trends

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profitability
liquidity
growth