The best replacement for brand image is brand identity.

The best alternatives to brand image are rated as following:
★★★★★  brand identity
★★★★★  brand equity
★★★  brand personality
★★★  brand awareness
★★  corporate image
★  positioning
★  brand salience

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Google Trends

Scale is based on the average worldwide traffic of brand image in all years. Click on graph for more.
brand image
brand identity
brand equity