The best replacement for brand equity is brand image.

The best alternatives to brand equity are rated as following:
★★★★★  brand image
★★★★★  brand value
★★★★  customer equity
★★★  brand identity
★★★  brand awareness
★★★  brand parity
★★  brand loyalty
★  brand knowledge
★  brand health
  brand personality
  brand valuation

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Google Trends

Scale is based on the average worldwide traffic of brand equity in all years. Click on graph for more.
brand equity
brand image
brand value