The best replacement for word of mouth is advertising.

The best alternatives to word of mouth are rated as following:
★★★★★  advertising
★★  traditional advertising
★★  viral marketing
★  word-of-mouth
  buzz marketing
  word of mouth
  traditional marketing
  word of mouse

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Google Trends

Scale is based on the average worldwide traffic of word of mouth in all years. Click on graph for more.
word of mouth
advertising
traditional advertising