The best replacement for traditional advertising is online advertising.

The best alternatives to traditional advertising are rated as following:
★★★★★  online advertising
★★  modern advertising
★★  social media
★★  digital advertising
★  imc
★  internet advertising
  word of mouth
  product placement
  integrated marketing communications
  integrated marketing communication
  new advertising
  interactive advertising
  web advertising

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Google Trends

Scale is based on the average worldwide traffic of traditional advertising in all years. Click on graph for more.
traditional advertising
online advertising
modern advertising