The best replacement for webkinz is club penguin.

The best alternatives to webkinz are rated as following:
★★★★★  club penguin
★★★★  shining stars
★★★  lil kinz
★★★  neopets
★  lps
★  webkinz jr
★  beanie babies
★  kookeys
★  build a bear
★  animal jam
★  moshi monsters
★  zhu zhu pets
★  poptropica
  toontown
  epets
  ty
  beanie babies 2.0
  lilkinz
  lil webkinz
  little kinz
  littlest pet shop
  littlekinz
  shining star

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Speaking about webkinz, one probably shouldn't forget about webkinz.

Other search terms related to webkinz and their ratings are:
★★★★★ webkinz
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Google Trends

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webkinz
club penguin
shining stars