The best replacement for niche is habitat.

The best alternatives to niche are rated as following:
★★★★★  habitat
★★★  mass marketing
★★  nitch
★★  alcove
★★  niche
★★  mainstream
★★  mass market
★  realized niche
★  target market
★  habitat ecology
  vossen
  neesh
  recess
  p diddy
  mihrab
  specialized niche
  neutrality
  fundamental niche
  designer
  segment
  grupo 5
  sidewinder
  broad
  no niche
  realized

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Google Trends

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niche
habitat
mass marketing