The best replacement for bytes is bits.

The best alternatives to bytes are rated as following:
★★★★★  bits
★★★  megabytes
★★  kilobytes
★★  packets
★★  bites
★★  kb
★★  bytes
★  characters
★  bits per second
★  gigabytes
★  kilobytes what's bigger
★  giga bytes
★  bytearray
★  bits which is bigger
★  octets
  sound bites
  words
  bits speed
  hertz
  bit
  mbps
  pixels
  mega bits
  flops
  bits conversion
  mega bytes
  kilo bits

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Google Trends

Scale is based on the average worldwide traffic of bytes in all years. Click on graph for more.
bytes
bits
megabytes