The best replacement for bouillon is broth.

The best alternatives to bouillon are rated as following:
★★★★★  broth
★★★★★  consomme
★★★★  stock
★★★  bouillon
★★  chicken broth
★★  beef broth
★  base
★  chicken stock
★  beef stock
★  soup base
★  consomme)
★  consomme broth
★  beef consomme
  granules
  chicken base
  chicken granules
  consommé
  steve ott
  consommé)
  beef base

Your alternative for bouillon is not listed? Suggest!
Speaking about bouillon, one probably shouldn't forget about chicken flavor.

Other search terms related to bouillon and their ratings are:
★★★★★ chicken flavor
onions
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Google Trends

Scale is based on the average worldwide traffic of bouillon in all years. Click on graph for more.
bouillon
broth
consomme