The best replacement for product marketing is product management.

Лучшие альтернативы к product marketing можно упорядочить следующим образом:
★★★★★  product management
★★★★★  service marketing
★★★  marketing communications
★★  marketing
★  content marketing
★  brand management
★  customer marketing
★  services marketing
  corporate marketing
  channel marketing
  brand marketing
  destination marketing
  solution marketing
  firm marketing

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Google Trends

Scale is based on the average worldwide traffic of product marketing in all years. Click on graph for more.
product marketing
product management
service marketing