The best replacement for best efforts is commercially reasonable efforts.

Лучшие альтернативы к best efforts можно упорядочить следующим образом:
★★★★★  commercially reasonable efforts
★★★★★  reasonable efforts
★★★  firm commitment
★★★  mandatory
★★  commercially reasonable
★  reasonable endeavours
  underwritten
  underwriting
  best endeavours
  reasonable best efforts
  mandatory delivery
  good faith

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Google Trends

Scale is based on the average worldwide traffic of best efforts in all years. Click on graph for more.
best efforts
commercially reasonable efforts
reasonable efforts