The best replacement for windows media is itunes.

The best alternatives to windows media are rated as following:
★★★★★  itunes
★★★  quicktime
★★  real player
★  winamp
★  itunes digital copy
  quick time
  realplayer
  real audio

Your alternative for windows media is not listed? Suggest!
Speaking about windows media, one probably shouldn't forget about rip.

Other search terms related to windows media and their ratings are:
★★★★★ rip
You have in mind a companion for windows media and it is not yet here? Propose!



Google Trends

Scale is based on the average worldwide traffic of windows media in all years. Click on graph for more.
windows media
itunes
quicktime