The best replacement for white paper is case study.

The best alternatives to white paper are rated as following:
★★★★★  case study
★★★★  green paper
★★★  position paper
★★  red paper
★★  ebook
★  yellow paper
★  technical paper
★  point of view
★  research paper
★  brochure
★  data sheet
  working paper
  whitepaper
  cream paper
  blue paper
  business case
  information paper

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white paper
case study
green paper