The best replacement for urgent is important.

The best alternatives to urgent are rated as following:
★★★★★  important
★★★★★  emergent
★★  important matrix
★  emergency
★  critical
★  important quadrant
  important chart
  stat
  important covey
  important time management
  urgent
  important stephen covey

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No companions for urgent have been suggested so far.
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Google Trends

Scale is based on the average worldwide traffic of urgent in all years. Click on graph for more.
urgent
important
emergent