The best replacement for traditional media is new media.

The best alternatives to traditional media are rated as following:
★★★★★  new media
★★★★  social media
★★★  emerging media
★★★  digital media
★★  online media
★  non traditional media
★  alternative media
★  modern media
★  online
★  blogs
  digital media advertising
  electronic media
  internet media

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Google Trends

Scale is based on the average worldwide traffic of traditional media in all years. Click on graph for more.
traditional media
new media
social media