The best replacement for trademarks is copyrights.

The best alternatives to trademarks are rated as following:
★★★★★  copyrights
★★★★★  patents
★★  service marks
★★  registered
★★  domain names
★  trade marks
★  logos
★  federal trademarks
★  trade names
★  registered trademarks
  trademarks
  business names
  trade secrets
  weak trademarks
  generic names

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Google Trends

Scale is based on the average worldwide traffic of trademarks in all years. Click on graph for more.
trademarks
copyrights
patents