The best replacement for targeting is segmentation.

The best alternatives to targeting are rated as following:
★★★★★  segmentation
★★★  bullet swarm
★★★  retargeting
★★  positioning
★★  tailoring
★★  targetting
★★  taylor rule
★  contextual
★  vision enhancement
★  inflation targeting
★  interest rate targeting
★  universalism
★  geofencing
★  money supply
  price stability
  targeting
  market segmentation
  price level targeting

Your alternative for targeting is not listed? Suggest!
Speaking about targeting, one probably shouldn't forget about universalism.

Other search terms related to targeting and their ratings are:
★★★★★ universalism
★★★ focus macro
You have in mind a companion for targeting and it is not yet here? Propose!



Google Trends

Scale is based on the average worldwide traffic of targeting in all years. Click on graph for more.
targeting
segmentation
bullet swarm