The best replacement for target market is target audience.

The best alternatives to target market are rated as following:
★★★★★  target audience
★★★★  market segment
★★★★  mass market
★  segmentation
★  niche market
★  niche
★  market segmentation
★  demographic
★  audience
  demographics
  customer profile
  target segment
  addressable market
  target demographic

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Google Trends

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target market
target audience
market segment