The best replacement for stereotype is prejudice.

The best alternatives to stereotype are rated as following:
★★★★★  prejudice
★★★★★  generalization
★★★  archetype
★★★  racism
★★  prototype
★★  bias
★  discrimination
★  schema
★  grouping
★  trope
  racist
  stigma
  sociotype
  empirical generalization

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Google Trends

Scale is based on the average worldwide traffic of stereotype in all years. Click on graph for more.
stereotype
prejudice
generalization