The best replacement for standardization is customization.

The best alternatives to standardization are rated as following:
★★★★★  customization
★★★★  adaptation
★★★★  localization
★  calibration
★  normalization
★  differentiation
★  adaptation marketing
★  globalization
★  standardisation
  titration
  standards
  creativity
  innovation
  personalization
  adaptation international marketing
  harmonization
  product adaptation
  mass customization
  specialization

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Google Trends

Scale is based on the average worldwide traffic of standardization in all years. Click on graph for more.
standardization
customization
adaptation