The best replacement for social marketing is commercial marketing.

The best alternatives to social marketing are rated as following:
★★★★★  commercial marketing
★★★  traditional marketing
★★★  social media marketing
★★★  societal marketing
★★  social media
★  cause marketing
★  social advertising
  media advocacy
  health communication
  digital marketing
  social networking
  social marketing

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Google Trends

Scale is based on the average worldwide traffic of social marketing in all years. Click on graph for more.
social marketing
commercial marketing
traditional marketing