The best replacement for social is cultural.

The best alternatives to social are rated as following:
★★★★★  cultural
★★★★★  societal
★★★  sociable
★★  political
★  groupon
★  medical model of disability
★  economic
  emotional intelligence
  sociological
  search
  medical
  culture
  cognitive constructivism
  hootsuite

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Google Trends

Scale is based on the average worldwide traffic of social in all years. Click on graph for more.
social
cultural
societal