The best replacement for sku is upc.

The best alternatives to sku are rated as following:
★★★★★  upc
★★  plu
★★  isbn
★★  upc code
★★  part number
★★  barcode
★★  model number
★  skew
★  style number
★  asin
★  product id
★  gtin
  product code
  bom
  ean
  upc number
  sku

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Google Trends

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sku
upc
plu