The best replacement for santa clause is jack frost.

The best alternatives to santa clause are rated as following:
★★★★★  jack frost
★★★★  snowman
★★★★  claus
★★★★  santa claus
★★  easter bunny
★  santa clause

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Speaking about santa clause, one probably shouldn't forget about elves.

Other search terms related to santa clause and their ratings are:
★★★★★ elves
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santa clause
jack frost
snowman