The best replacement for salicylate is salicylic acid.

The best alternatives to salicylate are rated as following:
★★★★★  salicylic acid
★★★  methyl salicylate
★★  trolamine salicylate
★  menthol
★  capsaicin
★  camphor
  salicylate

Your alternative for salicylate is not listed? Suggest!
Speaking about salicylate, one probably shouldn't forget about menthol.

Other search terms related to salicylate and their ratings are:
★★★★★ menthol
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salicylate
salicylic acid
methyl salicylate