The best replacement for relationship marketing is transactional marketing.

The best alternatives to relationship marketing are rated as following:
★★★★★  transactional marketing
★★★★  traditional marketing
★★  direct marketing
★★  mass marketing
★★  transaction based marketing
★  customer relationship management
★  transaction marketing
  relationship management

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Google Trends

Scale is based on the average worldwide traffic of relationship marketing in all years. Click on graph for more.
relationship marketing
transactional marketing
traditional marketing