The best replacement for press release is news release.

The best alternatives to press release are rated as following:
★★★★★  news release
★★★  media alert
★★★  media advisory
★★★  media release
★  article
★  press kit
★  press conference
★  advertisement
★  public service announcement
★  news article
★  press statement
★  press advisory
  pitch letter
  press note
  psa
  advertorial
  news
  feature article
  news story

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Google Trends

Scale is based on the average worldwide traffic of press release in all years. Click on graph for more.
press release
news release
media alert