The best replacement for plain text is rich text.

The best alternatives to plain text are rated as following:
★★★★★  rich text
★★★★  html
★★  html email
★★  rich text format
★  html email marketing
★  clear text
★  rich text content control
  html format email
  html thunderbird
  html text
  html outlook
  html emails
  html format
  rich text html
  simple text
  cypher text

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Google Trends

Scale is based on the average worldwide traffic of plain text in all years. Click on graph for more.
plain text
rich text
html