The best replacement for optimization is maximization.

The best alternatives to optimization are rated as following:
★★★★★  maximization
★★★★★  simulation
★★  optimisation
★★  seo
★★  search engine marketing
★  suboptimization
★  optimization
★  pay per click
★  particle swarm optimization
★  optimalization
  genetic algorithm
  satisficing
  decision problem

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Google Trends

Scale is based on the average worldwide traffic of optimization in all years. Click on graph for more.
optimization
maximization
simulation