The best replacement for oem is odm.

The best alternatives to oem are rated as following:
★★★★★  odm
★★★★★  aftermarket
★★★★★  retail
★★  full version
★★  non oem
★  retail windows
★  aftermarket brake pads
★  aftermarket windshield
★  retail windows 8
★  retail software
★  full windows 7
★  oe
★  aftermarket parts
★  retail windows 7
★  compatible toner
★  oes
  aftermarket brakes
  retail windows 8.1
  retail cpu
  genuine
  aftermarket bumper
  retail vista
  reseller
  aftermarket wheels
  aftermarket catalytic converter
  jdm
  retail xp
  odm meaning
  open license
  upgrade
  retail windows xp
  var
  private label
  remanufactured ink cartridges
  remanufactured
  original
  stage 1 clutch
  cem
  dsp
  oei
  vlk
  rtm
  retail hard drive
  lkq parts
  aftermarket headlights
  aftermarket windshields
  olp
  non-oem
  boxed
  fpp
  aftermarket car parts

Your alternative for oem is not listed? Suggest!
Speaking about oem, one probably shouldn't forget about software assurance.

Other search terms related to oem and their ratings are:
★★★★★ software assurance
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Google Trends

Scale is based on the average worldwide traffic of oem in all years. Click on graph for more.
oem
odm
aftermarket