The best replacement for norms is values.

The best alternatives to norms are rated as following:
★★★★★  values
★★★  rules
★★  sanctions
★★  mores
★  standards
★  real norms
★  denny's
★  proscriptive norms
★  grade norms
★  laws
  organizational norms
  grade based norms
  customs
  national norms
  market norms
  workplace standards
  prescriptive norms
  implicit norms
  ihop
  social roles
  injunctive norms
  age norms
  workplace norms
  organizational counter norms
  moral norms

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Google Trends

Scale is based on the average worldwide traffic of norms in all years. Click on graph for more.
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