The best replacement for normative is positive.

The best alternatives to normative are rated as following:

★★★★★	positive
★★★★	descriptive
★★★	empirical
★★	positive economics
★★	descriptive ethics
★	informational influence
★	positive analysis
★	prescriptive
★	positive statements
★	informational social influence
★	normal
★	informative
★	positive statement
★	non-normative
	ipsative
	non normative
	metaethics
	positive economic statement
	informational
	positive theory
	positive accounting theory
	social influence
	criterion
	substantive
	factual

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normative

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descriptive