The best replacement for native app is web app.

The best alternatives to native app are rated as following:
★★★★★  web app
★★★★  html5
★★★  mobile web
★★★  mobile app
★★★  phonegap
★★★  responsive design
★★  mobile website
★  responsive
★  html app
  cross platform
  hybrid app
  mobile web app
  mobile site
  app

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Google Trends

Scale is based on the average worldwide traffic of native app in all years. Click on graph for more.
native app
web app
html5