The best replacement for mov is mp4.

The best alternatives to mov are rated as following:
★★★★★  mp4
★★★★★  avi
★★★★  wmv
★★★  m4v
★★★  mpeg
★★  avchd
★  tvs
★  mpg
★  avi better
★  h.264
★  mpeg which is better
★  mp4 better quality
★  mkv
★  movl
★  avi better quality
★  mpeg4
  ldr
  flv
  mp4 size
  wmv better quality
  wmv quality
  mpeg 4
  wmv which is better
  .mov
  avi quality
  .flv
  h 264
  sidactor
  .mp4
  m4v better
  .mpg
  .m4v
  avi format
  .avi format
  transorb
  diode
  mp4 file
  mp4 which is better
  lea
  3gp
  .wmv
  mp4 file size
  dv
  mts
  hd mp4

Your alternative for mov is not listed? Suggest!
Speaking about mov, one probably shouldn't forget about windows movie maker.

Other search terms related to mov and their ratings are:
★★★★★ windows movie maker
You have in mind a companion for mov and it is not yet here? Propose!



Google Trends

Scale is based on the average worldwide traffic of mov in all years. Click on graph for more.
mov
mp4
avi