The best replacement for mission statement is vision statement.

The best alternatives to mission statement are rated as following:
★★★★★  vision statement
★★★★★  vision
★★★  purpose
★★  philosophy
★  mantra
★  positioning statement
★  vision statement examples
★  purpose statement
★  charter
★  value proposition
★  motto
  goal
  value statement
  strategic plan
  slogan
  vision which comes first
  goal statement
  code of conduct
  statement of purpose
  philosophy statement
  tagline
  mandate
  executive summary
  quality policy
  vision statements
  code of ethics
  strategic vision

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