The best replacement for mass media is social media.

The best alternatives to mass media are rated as following:
★★★★★  social media
★★★  mass communication
★★★  niche media
★★  personal media
★★  media
★★  news media
★★  new media
  local media
  mass media
  medias

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Google Trends

Scale is based on the average worldwide traffic of mass media in all years. Click on graph for more.
mass media
social media
mass communication