The best replacement for markup is margin.

The best alternatives to markup are rated as following:
★★★★★  margin
★★★  gross margin
★★★  profit margin
★★★  profit
★★  markdown
★★  gross profit
★★  margin calculator
★★  margin chart
★  margin formula
★  discount
★  gross profit margin
★  markup
★  margin calculation
★  mark on
  mark-up
  programming language
  gp
  commission
  margin recruitment
  mark up
  gusto
  code
  mockup
  margin pricing
  as __ showing markup
  margins

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Google Trends

Scale is based on the average worldwide traffic of markup in all years. Click on graph for more.
markup
margin
gross margin