The best replacement for loyalty is truth.

The best alternatives to loyalty are rated as following:
★★★★★  truth
★★★★★  faithfulness
★★★★  integrity
★★★★  honesty
★★★  fidelity
★★★  trust
★★  betrayal
★★  satisfaction
★★  customer satisfaction
★★  commitment
★  retention
★  royalty
  customer loyalty

Your alternative for loyalty is not listed? Suggest!
Speaking about loyalty, one probably shouldn't forget about friendship.

Other search terms related to loyalty and their ratings are:
★★★★★ friendship
You have in mind a companion for loyalty and it is not yet here? Propose!



Google Trends

Scale is based on the average worldwide traffic of loyalty in all years. Click on graph for more.
loyalty
truth
faithfulness